Brand Corporate DNA

Flic — Smart Home Products & Corporate Intelligence

Parent Organization: Shortcut Labs AB • Headquarters: Sweden • Rating: ⭐ 4.2/5 • Certified Hardware: 1 Devices

Parent Company Shortcut Labs AB
Headquarters Location Sweden
Ownership & Ticker Private
Ecosystem Rating ⭐ 4.2/5
Core Brand Strengths

Highly praised for versatile tactile smart buttons, broad smart home ecosystem compatibility including Home Assistant and Apple HomeKit, and recent Matter protocol support via Flic Hub.

Brand Considerations

Criticized for a relatively high price point per button, dependency on the proprietary hub for advanced integrations, and potential Bluetooth range limitations without the hub.

Flic Smart Home & Connected Devices (1)

Explore 1 smart home products, including Matter certified hardware, connectivity interfaces (Thread, Wi-Fi, Ethernet), and ecosystem compatibility by Flic.