Brand Corporate DNA

Graco — Smart Home Products & Corporate Intelligence

Parent Organization: Newell Brands • Headquarters: United States • Rating: ⭐ 4.2/5 • Certified Hardware: 1 Devices

Parent Company Newell Brands
Headquarters Location United States
Ownership & Ticker Public (NYSE: NWL)
Ecosystem Rating ⭐ 4.2/5
Sister Portfolio Brands & Subsidiaries
Core Brand Strengths

Trusted nursery brand reputation, innovative smart cry-detection response technology, customizable soothing motions and sound profiles, and durable build quality.

Brand Considerations

Lack of native Matter or broader smart home ecosystem interoperability, occasional app connectivity issues, and reliance on standalone proprietary mobile apps.

Graco Smart Home & Connected Devices (1)

Explore 1 smart home products, including Matter certified hardware, connectivity interfaces (Thread, Wi-Fi, Ethernet), and ecosystem compatibility by Graco.