Brand Corporate DNA

Shelly — Smart Home Products & Corporate Intelligence

Parent Organization: Shelly Group AD • Headquarters: Bulgaria • Rating: ⭐ 4.6/5 • Certified Hardware: 9 Devices

Parent Company Shelly Group AD

Headquarters Location Bulgaria

Ownership & Ticker Public (BSE: SLYG / XETRA: SLYG)

Ecosystem Rating ⭐ 4.6/5

Sister Portfolio Brands & Subsidiaries

MyKi

Core Brand Strengths

Praised for robust local-first control, open APIs (MQTT, REST, WebSocket), reliable retrofit relays, active developer support, and seamless Matter/Home Assistant integration without requiring cloud lock-in.

Brand Considerations

Installation often requires direct electrical wiring behind switch boxes, app user interface can feel complex to non-technical users, and compact enclosures can experience heat buildup under high loads.

Shelly Smart Home & Connected Devices (9)

Explore 9 smart home products, including Matter certified hardware, connectivity interfaces (Thread, Wi-Fi, Ethernet), and ecosystem compatibility by Shelly.

Shelly Controllers & Hubs

Blu Gateway

Shelly BLU

Bluetooth to Matter Bridge
Compact USB-A form factor
Scripting and automation support
Cloud-free local control

Shelly Controllers & Hubs

Shelly Europe Shelly 2PM Gen3

Shelly Europe Series

Matter Protocol Certified 2-channel smart relay with precise power measurement (PM)
Next-generation dual-core ESP-Shelly-C38F processor with increased 8MB memory
Bi-directional roller shutter and motor control with precise position and tilt adjustment
Comprehensive internal safety protections against overpower, overvoltage, and overheating