Brand Corporate DNA

Shortcut Labs (Flic) — Smart Home Products & Corporate Intelligence

Parent Organization: Shortcut Labs AB • Headquarters: Sweden • Rating: ⭐ 4.2/5 • Certified Hardware: 0 Devices

Parent Company Shortcut Labs AB
Headquarters Location Sweden
Ownership & Ticker Private
Ecosystem Rating ⭐ 4.2/5
Core Brand Strengths

Pioneering physical smart home controllers with versatile button-press automations, robust Matter and smart home platform integration through the Flic Hub, compact tactile hardware, and broad API/third-party service support.

Brand Considerations

High cost per button unit, reliance on proprietary hub hardware for full Matter/cloud capabilities, Bluetooth range limitations, and occasional battery drain issues under heavy usage.