Brand Corporate DNA

Trust — Smart Home Products & Corporate Intelligence

Parent Organization: Trust International B.V. • Headquarters: Netherlands • Rating: ⭐ 3.6/5 • Certified Hardware: 4 Devices

Parent Company Trust International B.V.
Headquarters Location Netherlands
Ownership & Ticker Private
Ecosystem Rating ⭐ 3.6/5
Sister Portfolio Brands & Subsidiaries
Core Brand Strengths

Affordable and accessible smart home solutions with strong retail availability across Europe, offering straightforward setup and hybrid compatibility bridging legacy 433MHz/Zigbee ecosystems toward modern standards.

Brand Considerations

App experience and software support can be inconsistent, build quality is distinctly budget-oriented, and transition between legacy sub-brands like KlikAanKlikUit and current platforms has caused consumer confusion.

Connected Product Privacy & Data Governance (3 Official Notices)
Device Connectivity & Automation Execution (active)

Processes device identifiers, pairing data, network telemetry, and operational states to execute real-time remote commands, timer automations, sensor rule triggering, and scene presets across Trust WiFi and KlikAanKlikUit platforms.

Over-The-Air (OTA) Updates & Security Patches (active)

Utilizes device hardware version, MAC address, and current firmware build numbers to verify, distribute, and install remote firmware updates, bug fixes, and security patches.

Identity Verification & Access Governance (active)

Processes email credentials, tokenized authentication headers, and salted-and-hashed passwords to safeguard user accounts, facilitate password resets, and prevent unauthorized smart home takeovers.

Anonymized App & Network Performance Analytics (active)

Analyzes anonymized log records, connection latency metrics, and application crash statistics to isolate bugs, optimize mobile application performance, and maintain network stability.

Newsletter & Service Marketing (opt_in_only)

Dispatches promotional announcements, product release bulletins, and smart home tips to user email addresses exclusively after explicit consent is gathered during account registration or web form sign-up.

Third-Party Cross-Context Ad Tracking (conditional)

Not practiced within core smart device operations or companion mobile applications. On Trust and KlikAanKlikUit corporate websites, marketing and targeting cookies are deployed only upon voluntary opt-in via the cookie consent banner.

Third-Party Smart Home Integrations (conditional)

Transfers necessary device names, status parameters, and power state directives to Amazon Alexa and Google Assistant cloud endpoints via OAuth 2.0 authorization when users explicitly connect external voice services.

Managed IoT Platform & Support Processing (active)

Shares technical telemetry, account records, and device streams with enterprise infrastructure processors, specifically the Tuya EU Cloud infrastructure (Frankfurt, Germany) for Trust WiFi products and Freshworks/Freshdesk for customer service ticketing.

Trust Smart Home & Connected Devices (4)

Explore 4 smart home products, including Matter certified hardware, connectivity interfaces (Thread, Wi-Fi, Ethernet), and ecosystem compatibility by Trust.

Trust Controllers & Hubs
MAWP-W3500 Smart Plug

MAWP-W3500 Smart Plug

Smart Plug Series

  • High-capacity 3500W On/Off plug-in unit engineered for heavy residential appliances
  • Matter 1.4.1 compliance enabling instant, responsive local network operation
  • Robust 2.4 GHz Wi-Fi connectivity paired with Bluetooth LE fast commissioning
  • Integrated physical power control button with multi-color LED status indicator
Trust Controllers & Hubs
MAWP-W3500 Smart Power Plug

MAWP-W3500 Smart Power Plug

Trust Smart Home

  • High-power 3500W On/Off plug-in unit designed for household appliances and heaters
  • Matter 1.4.1 specification compliance for vendor-agnostic smart home control
  • Commissioned via Bluetooth Low Energy and operates locally over 2.4 GHz Wi-Fi
  • Compact pass-through housing preserving access to adjacent wall receptacles
Trust Controllers & Hubs
Trust MAWP-W3500 Smart Plug

Trust MAWP-W3500 Smart Plug

MAW Series

  • Certified Matter 1.4.1 On/Off Plug-in Unit for universal smart home interoperability
  • High-capacity 3500W load switching ideal for heavy home appliances and heating equipment
  • Reliable 2.4 GHz Wi-Fi transport paired with Bluetooth LE for rapid Matter commissioning
  • Local automated scheduling, timer routines, and fail-safe power-loss recovery states
Trust Controllers & Hubs
Trust MAWP-W3500 Smart Plug-in Unit

Trust MAWP-W3500 Smart Plug-in Unit

Smart Power Series

  • Certified under Matter 1.4.1 for On/Off Plug-in Units
  • Robust 3500W load switching capacity for major home appliances
  • Wi-Fi connectivity paired with Bluetooth LE for seamless setup
  • Interoperable with all primary Matter controllers and platforms